Lableb launches NLP platform, transforms the Arabic in-site search

Lableb, the Arabic search company, has launched an in-site search service for Arabic language websites. The service uses AI and natural language processing (NLP) to enable users to quickly and accurately search Arabic websites. Lableb directly delivers the results that the user is searching for in a website, enhancing the user experience dramatically.

At the same time, Lableb’s control panel enables websites to better understand user needs through predicting search intent, which can help them make informed decisions to improve their content. Lableb also allows them to manage search results and the way they are displayed.

Adam Moalla, Lableb’s Managing Director, said that “Arabic websites use publishing platforms that lack Arabic search capability. Search in any language is one the most complex parts of any website.” Moalla added that “Lableb completely transforms the search experience in Arabic websites by providing capabilities that are otherwise too costly and operationally inefficient to develop. Lableb makes these services readily accessible in a market that is hungry for Arabic language technologies.”

“Lableb is building the infrastructure for Arabic-language NLP,” said Kinda Altarbouch, Lableb’s chief technology officer. “We eliminate a major problem for Arabic sites, especially that search and content discovery are some of the biggest challenges that face internet users, specifically in Arabic. By using AI and machine learning, Lableb continuously develops itself. It also learns from websites how to best refine its performance to better suit the content and needs of users.”

Moalla and Altarbouch join Abdulsalam Haykal as co-founders of Lableb. With 20 years of technology and Arabic content experience, Haykal wanted to create a platform for all-things related to Arabic language technology. “What we are doing today is just the beginning. Our vision is for Lableb to become the hub for Arabic language technology and a centre for innovation in this sector,” said Haykal.

Haykal added that “Lableb’s work is based on research and development, and we have a number of innovative products in the pipeline. Our team consists of engineers and computer scientists who firmly believe that improving the Arabic web environment is a prerequisite for growth and development. We call on developers and entrepreneurs interested in this space to join forces with us in this great mission.”

Lableb launched the in-site search service with a number of high-profile users, including, Harvard Business Review Arabia, MIT Technology Review Arabia, Popular Science Arabia and

“Adding Lableb’s search technology to Hsoub Wiki has remarkably improved the search results and improved user engagement, providing us meanwhile with the tools to understand our users’ behaviour and provide them with a better overall experience. Our integration with Lableb has allowed us to offer our users a high quality search experience that is customizable and has Arabic language processing in its core.” said Abdelmohimen Alagha, founder and CEO of Hsoub Group.

Lableb was launched in October 2017 as a platform for Arabic NLP and Arabic language technology, primarily based around search and content discovery and analysis. Lableb’s mission is to make available smarter Arabic search tools, considering the current state of the Arabic online content.

Lableb is the product of extensive research and development, including trials on indexing the Arab web, controlling the presentation of results using artificial intelligence, and excluding pages of specific topics from the search results, such as religious, forums, and entertainment websites that dominate Arabic language content. One of Lableb’s services still in beta is zero-click direct answers in Arabic.

Lableb’s team includes AI and machine learning specialists in the region working with other teams in Abu Dhabi and Berlin.

For more information please contact Adam Moalla, Managing Director, Lableb [email protected] .

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